Privacy

PRIVACY STATEMENT

Confidentiality and security of your personal data are important to us. We would like to offer you personalized services while respecting your privacy and choices.

This Privacy Policy is provided by Valenadi LLC (“Valenadi,” “the House,” “we” or “us”), a luxury retail and wholesale brand with its corporate headquarters established in Bucharest, Romania and New York, New York.

Valenadi represents a continuous narrative of creative vision, modern elegance, and uncompromising excellence. At the heart of the brand lies a profound dedication to artisanal craftsmanship and client service. The purpose of this document is to inform you in a transparent and simple manner about the processing of the personal data that you provide or that we collect through the different touchpoints you use to interact with us (e.g. in store, client services, valenadi.com, social media, digital ads, digital apps, events), about possible transfers to third parties, as well as your rights and options to control your personal data and protect your privacy.

By accessing this website, you confirm to have understood and agreed to this policy.

Valenadi LLC is the Data Controller responsible for, and committed to, protecting your privacy online when using this website (valenadi.com) in compliance with international data regulations.

What data may we collect or receive about you?

"Personal data" means any information that could reasonably identify you either directly or indirectly. We only collect, keep, use or share information that is relevant, appropriate, and necessary for genuine business purposes, when you’ve explicitly consented us to do so, or when we’re legally obliged to.

Account Creation: If you set up/have an account with us, we collect your verified first and last name, primary shipping destinations, physical billing targets, personal telephone coordinates, and email contact strings. We also preserve your secure account log-in parameters, profile identification details, corresponding account passwords, interests, and preferences to manage your permanent client profile. Your login password is encrypted and not something we have access to. It is important that you take responsibility for protecting your account information by making sure you create a strong password, don’t share it with others, and try not to use the same one for lots of online accounts.

Order Placement: When you place an order, we receive your identity details, shipping/billing targets, and complete records of items you acquire, including purchase dates, historical transactions, specific size configurations, and wish list selections. We DO NOT receive your raw credit card details for online orders. Depending on your purchase journey, payment data—including credit or debit card metrics and required security verification codes—is routed through automated, tokenized gateways to process payments and prevent fraud. Raw data is never held within our primary internal databases.

How do we collect or receive your data?

We gather data through your direct web inputs, background analytics, and your public brand interactions:

Tracking and Browser Cookies: Information gathered by the use of cookies in your web browser. We use cookies, web beacons, flash cookies, and other tracking technologies when you visit or navigate our digital interface, such as records of pages and videos viewed.

Digital Infrastructure Logs: To deliver the best possible web experience, we systematically gather technical and browsing log data during your interaction with our interface, which encompasses your device's Internet Protocol (IP) address, operating system properties, browser configurations, reference domain pathways, exit links, internal navigation trails, specific session dates, and chronological timestamps. Our website utilizes Google Analytics, and we incorporate the "anonymizeIp" extension across our deployment to ensure that Google abbreviates and completely anonymizes your IP address prior to transmission. We also collect browsing information to help detect and prevent consumer fraud, evaluating indicators like browser and keyboard language settings, proxy detection, whether data is automatically filled, or whether data is copy-and-pasted.

Social Platforms and Bureau Contact: Your social media username, if you interact with us through those channels, to help us respond to your comments, publications, questions, or mentions of our products on social networks. The social media sites we interact with typically have their own privacy policies explaining how they use and share information, which you should read before using them.

Note on Unsolicited Communications: Any concepts, materials, feedback, suggestions, ideas, or comments forwarded to our bureaus will be treated as strictly non-confidential. By transmitting these unsolicited materials, you grant Valenadi an absolute, unrestricted, royalty-free right to utilize, adapt, reproduce, and distribute the submission for any intent whatsoever—including the development, manufacture, and commercial marketing of future fashion collections—with no financial payment or attribution directed to you.

For what purposes are your data used by Valenadi?

Data regulations mean that we are allowed to use and share your personal information only where we have specific and proper reason to do so. Depending on the context, we use your information on the basis of consent, contractual performance, legal obligation, or legitimate corporate interests in the following ways:

1. To verify your identity and manage your secure account log-in parameters.

2. To process any orders that you make on our website, including managing your transactions, generating invoices, processing payments, arranging logistics with couriers, and fulfilling contractual obligations such as refunds, exchanges, or guarantees.

3. To respond to your queries, support requests, and complaints through our client services or public relations departments. We may keep an audio recording or text record of these interactions to support you, resolve technical issues, and demonstrate how we communicated throughout. We may deploy an algorithm with pre-programmed responses to support and summarize interactions, which is not retrained with your data.

4. To protect our business, our associates, and your account from consumer fraud, violations of our terms, and other illegal activities. This includes monitoring website interaction, assessing keyboard/browser language settings, and executing online transaction security checks.

5. To facilitate personalized customer experiences and try-on features, such as virtual technology configurations operated online by third-party vendors.

6. With your explicit consent, to provide you with personalized communications by means of email, postal mail, SMS, or calls in relation to news, seasonal lookbooks, and offers from Valenadi. We may utilize automated profiling techniques to analyze your preferences, habits, interests, or location to predict what you will find valuable. You maintain the absolute right to opt out of this direct marketing at any time.

7. To send you communications that are required by statutory law or necessary to inform you about mandatory updates to our policies or transaction receipts.

8. To administer any rewards, promotions, or private client events which you register for or enter based on your explicit consent.

9. For market research and statistical analysis purposes, studying brand performance across social networks, regional trends, and campaign efficacy to better understand client needs.

10. To comply with our contractual or legal obligations to archive specific transactional logs, customs declarations, and commercial records for financial bookkeeping, national tax standards, or law enforcement inquiries.

For how long may we keep it?

Unless otherwise stated, we only keep your personal data for as long as we need it to fulfill the purpose of collection, to meet your needs, to manage our ongoing relationship, or to comply with our statutory and legal business obligations.

When we no longer need your personal data, it is irreversibly removed from our systems and records or entirely anonymized so that you can no longer be identified from it.

We apply specific corporate retention periods across our operational divisions:

Active Clients & Account Holders: For customer profiles and transaction histories, we keep data for up to 10 years from the date of your last purchase to fulfill invoices and accountancy rules. General history is maintained between 5 to 7 years from the date of your last purchase, depending on the depth of the history you share with the House.

Boutique Prospects: If you are registered for our communications but have not finalized a purchase, we keep your personal marketing records for a maximum of 3 years from the date of your last active interaction (such as newsletter engagement or event participation).

Try-On Media & Virtual Tech: If you choose to utilize virtual beauty or try-on tools, any photos or images connected with in-store technology are stored for a maximum period of 7 days before being irreversibly erased. For online virtual try-on tools, photos and images are processed immediately by our third-party vendor and are never possessed, retained, or stored by Valenadi.

Who may access your data?

Valenadi works with a number of trusted partners who support our global business operations. We communicate your information to external parties under strict administrative parameters and instructions, ensuring they pass thorough security checks and hold only the minimum data required to fulfill their tasks:

1. Transactional Operations & Logistics: Selected data blocks are shared with parent entities, LVMH group affiliates, payment service providers (including Shopify Payments), fraud prevention agencies, order packers, department stores, and international courier networks required to securely fulfill your transactions worldwide.

2. Professional Service Providers: This includes IT hosting entities, digital communication vendors, database maintenance firms, public relations agencies, and marketing partners who help us manage our boutique infrastructure.

3. Advertising & Analytics Platforms: We share data via cookies and trackers with third-party networks (including Facebook, Google, and Instagram) for website performance analytics and cross-context retargeting. If you provide your email address, we may use it to serve targeted lookbooks on search engines and social platforms. You may opt out of this specific email-linked targeted advertising by reaching out to our client services team.

4. Corporate Transformations & Legal Mandates: In the event of an investment opportunity or corporate transition—including structural mergers, capital acquisitions, or asset sales—your records will be shared under rigorous confidentiality covenants. We also communicate information to judicial bodies, administrative tribunals, or regulatory government agencies when formally mandated by governing legislation or to resolve improper conduct in connection with the website.

How do we protect it and keep it confidential?

We know how much data security matters to our customers and as such we implement and maintain rigorous physical, technological, and administrative safeguards engineered to shield your data from loss, misuse, alteration, destruction, or unauthorized access.

1. We secure access to all transactional, database, and client profile areas of our website using advanced electronic security architecture, HTTPS, and multi-factor validation tools.

2. Access to your personal data is password protected and restricted only to authorized corporate personnel. Financial transactions are routed exclusively through secure payment platforms which are PCI-DSS certified and tokenized to safeguard raw credit card data.

3. We regularly monitor our system for possible vulnerabilities, digital interceptions, and cyber attacks. We require our corporate partners and processors to uphold a substantially similar, strict level of data protection.

Our site uses software to provide high level encryption technology. Please note, we will never contact you by email to ask you to send or confirm any personal details without first verifying your identity and your willingness to do so. We may contact you to confirm order cancellations or to secure an order. Never send any sensitive information such as passwords or credit card information by email. Where you have created an account and password you are responsible for keeping this password confidential. We ask you not to share this with anyone.

How do we address cross-border protections?

Notwithstanding our comprehensive security measures, the transmission of data routing over the open Internet or public telecommunication channels remains inherently exposed and cannot be guaranteed to be completely secure. Electronic transmission of your personal data is executed at your own exclusive risk, and Valenadi explicitly disclaims liability for compromises resulting from structural events entirely beyond our direct administrative control.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site you should note that we do not have any control over that other website. We cannot be held responsible for the protection and privacy of any information which you provide whilst visiting these sites and are not governed by this privacy policy. Please exercise caution when using external sites and be sure to look at the privacy statement applicable to the website in question.

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

How are consumer preferences and individual rights addressed?

In complete alignment with prevailing consumer privacy regulations, we provide clear, accessible pathways for individuals to maintain active authority over their digital records. Depending on your country, state, or province of residence, you are entitled to enforce the following rights:

1. The right to be informed: The right to receive clear, transparent, and easily understandable disclosures regarding how we collect, share, and use your personal information. All this information is found within this policy.

2. The right of access: The right to request confirmation of data processing and to receive a copy of the specific pieces of personal data Valenadi maintains about you.

3. The right of rectification: The right to demand the prompt correction of any inaccurate, obsolete, or incomplete personal files (which you can also manage within your online account dashboard).

4. The right to erasure / to be forgotten: The right to mandate that we permanently delete or purge your personal data from our active systems, except where Valenadi is bound by competing statutory obligations, bookkeeping laws, or legal defense claims to preserve it.

5. The right to stop direct marketing & profiling: The right to object to commercial outreach, unsubscribe from email lists, and opt out of automated profiling or targeted advertising. To restrict cookie-based tracking, consumers may utilize the on/off toggles in our website footer or activate recognized browser opt-out signals like the Global Privacy Control ("GPC").

6. The right to data portability: The right to obtain computerized personal information that you provided to us in a structured, commonly used, machine-readable technological format for your own private storage or to transfer to another entity.

7. The right to complain: The right to submit a formal complaint directly to your local data protection regulator (such as the UK Information Commissioner’s Office, European GDPR authorities, or regional United States and Canada consumer protection agencies).

Valenadi operates under a strict policy of consumer equity; the House will never discriminate against or diminish the service provided to any guest who chooses to exercise their privacy protections.

What additional protections are provided for residents of certain regions?

To submit an access, correction, or deletion request, please reach out to us using the credentials listed in our "Contact Us" section. We will acknowledge your request within 10 business days and provide a substantive response within 45 calendar days, unless an extension is legally required. We may require verification data—such as details regarding your past boutique purchases, event attendance, or a government-issued ID card—to prevent the unauthorized disclosure of client information.

This privacy policy may change from time to time in line with legislation or industry developments. Valenadi reserves the right to change this policy at any time at its sole discretion, and updates shall be effective immediately upon posting to the website. We will update the effective date at the top of this policy accordingly. We will not explicitly inform our website users of these changes. Instead, we recommend that you check this page occasionally for policy updates, as your continued use of the Valenadi platform following the posting of modifications signifies your acceptance of those changes.

How does Valenadi protect children's privacy?

The preservation of minors' digital privacy represents a critical mandate of our data operations. Valenadi does not knowingly sell, share, or collect personal information derived from children.

Our retail divisions apply the following specialized protection standards:

Valenadi Ready-to-Wear and Couture Services: We have adopted practices designed to ensure we do not intentionally gather or maintain any records from children under the age of 18. If you are under 18, you should not submit personal data on this website without the verified consent of your parent or legal guardian. If we discover an inadvertent collection of data from an individual under 18, we will purge it immediately from our databases.

Valenadi Beauty and Parfums Boutique: We do not knowingly collect, use, or disclose the personal data of children under 16 years of age. Should we become aware that we have accidentally collected personal details from a child under 16 without verified parental consent, we will promptly execute administrative steps to erase that information from our registries and notify our partners to do the same.

Contact Us

Should you have any inquiries, corporate concerns, or requests regarding the architecture of this Privacy Declaration, the security safeguards implemented across our Website, or if you desire to formally update, correct, or amend your Personal Information held within our registries, you may contact our dedicated privacy bureau directly via electronic mail at clientservices@valenadi.com.

Date Last Modified: February 2026